Google Ads Tips. Google Ads has become one of the most effective platforms for maximizing a brand’s online presence and reaching potential customers in today’s digital landscape. With an effective strategy, you can harness its potential to drive traffic, boost conversions, and increase revenue. But, assuming you’re new to Google Ads, or even your current promotional campaign isn’t converting the leads you need to achieve your ROI, how do you know which Google Ads strategy will work best for you?
Here, we cover the best Google Ads strategies for 2023 and looking ahead. The quick answer is yes. A Google Ads campaign can still convert leads. But for your campaign to be successful, you must use the right tactics to nurture leads down the sales funnel. There are many statistics to back up these claims. From media, companies collect $2 for every dollar they bid on Google advertising. 80% of internet users have profiles that see advertising on the Google Display Network daily.
Do Google Ads strategies still work?
Google’s advertising revenue was $54.48 billion in the third quarter of 2022, accounting for 92% of the search market share.
On average, Google Shopping ads generate 85.3% of clicks. These are all reasons why over 80% of businesses rely on Google Ads for PPC. Once you’ve set up your campaign in your Google Ads account, it’s time to get started. To give yourself a better chance of increasing your brand awareness and CTRs, consider leveraging these Google Ads strategies.
If you have an upcoming promotion, such as a big sale, Google Ads offers various promotional assets to increase your reach. Also called Promotion Extensions, this is a feature that will help you create ads that target more customers searching for sales and events. You can use this tool to create an ad for a specific event, such as the Back-to-School Sale or Valentine’s Day. Creating a promotional asset is easy, and Google applies these changes quickly. This feature is also very flexible, allowing you to set discounts or tailor an ad to a specific holiday.
Convert potential customers with these Google Ads strategies
It’s available in numerous languages and countries for those with a global or multilingual target audience. Plus, promotional assets are free, and you only pay when a user clicks on your ad. To create your ad promotion, go to your Google Ads Dashboard and click on Extensions. Scroll down until you see Promotion Extension. Under Occasion, you can select a specific sale (such as Cyber Monday) or click “None” if you’re hosting a general store sale. Another beneficial extension to use is the Call Extension. This feature allows customers to call your business from within your Google Search campaigns.
Google Ads Tips. Call Extensions should offer your campaign many benefits. Aside from serious conversions, it’s an easy way to give your target audience a little more business information without spending a ton of resources. Your business’s clickable phone number will appear below your Google search ads, along with other assets you may include (such as a location extension, as you can see in this ad). The average CTR for CTA buttons like the call extension is 5.31%. And since there’s no cost to use the asset, you’ll receive more clicks without committing to a larger investment.
How to know if you should invest in Google Ads?
While any business can take advantage of this feature, local businesses will likely perform best. This is because 46% of Google searches are local. In one case study, a Polish water treatment engineering company received 100 calls per month with a click-to-call button, achieving an 80% conversion rate. To add a call extension to your ad, go to that same extensions tab and click on “Call Extensions.” Fill in the necessary information, including location data and your phone number. To track your successes, click on the “Metrics” option. There are several ways to boost your campaign with AI.
Google Ads Tips. For example, Google introduced generative AI last April 2023. The tool allows advertisers to embed content such as photos, text, and videos. The Google AI will then “remix” the content based on their sales goals and target audience. Google Ads has also been offering AI-based features in its Performance Max program. For example, advertisers can customize their budgets, and the tool will offer bidding recommendations. This brings us to the next point. Knowing which approach to use can be difficult when creating a bidding strategy.
Conclusion
Even if you have an online business, targeting regional customers can improve your conversion rate, especially if you receive more sales in certain geographic areas. With Google Ads, you can target customers in your hometown, as well as in other countries, states, and cities. If you have a local business, target consumers in your area. For online businesses, you can use Google Trends to find out where your target audience is located. To set location-based bid adjustments, go to Google Ads Editor and go to Keywords & Targeting Locations.
Google Ads Tips. Select the locations you want to target (you can select multiple locations). Next to the locations, you’ll see the Bid Adjustment panel. You can enter a value between -90% and +900%. A keyword theme matches similar search terms and phrases, increasing your visibility in the SERPs without having to bid on multiple keywords. For example, if you own a coffee shop. Instead of targeting keywords like coffee shops near me and coffee bar, you can target the keyword theme coffee shop, and your ad will show for all of these related terms.
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