How the Pandemic Boosted The novel coronavirus (COVID-19) crisis may have taken away our gym sessions. With stay-at-home orders and social distancing recommendations in place, there really aren’t any other opportunities for people to get out of the house, let alone do outdoor activities. However, it has also brought some good things to its home gym equipment business since most of the gyms and fitness studios have closed down. Not only do individuals who exercise regularly can only exercise at home; people also need to exercise to stay healthy and fight the pandemic.
To help suppliers keep up with demand, JK Fitness provides instant delivery of in-stock items and rapid production to fulfill their urgent orders. Products such as treadmills, ellipticals, upright bikes, and multi-gyms can shipped within a month.
Understanding the increasing apparent demand for fitness-related health products, particularly in the home market, we working closely with our partners to ensure their immediate product delivery needs met as quickly as possible during this changing reality.
Analysis of the European Home Fitness Equipment Market
Contact us and follow our fan networks for the latest information regarding production during the COVID-19 outbreak. The body in Europe is increasingly developing rigorous exercise regimens that contribute to weight regulation, immunity development, and greater endurance, thus improving overall body health. Preventative healthcare, as well as a growing preference for personalized training regimens (including training schedules), the removal of barriers such as travel, and a cozy and relaxing home environment, are driving increased demand for home exercise equipment, as customers want to exercise daily.
Simultaneously, the outbreak of the novel coronavirus stimulated the consumption of online fitness courses and mental health services in early 2020, which boosted the sale of home exercise equipment and generated a new trend that continues to this day. For example, according to the price comparison site Idealo, from March to July 2020, sales of stationary bikes in the UK grew by more than 2,113%. Home training is holding a strong position after the pandemic, led by companies like Peloton.
Trends in the European Home Fitness Wquipment Market Source
The other factor supporting the market development is the growing awareness and rapid advancement of online gym tutoring. In addition, the increased penetration of domestic and international equipment manufacturers and consumer preference for home gym equipment are driving market growth. In this competitive market, key players are constantly launching new gym equipment, taking innovative measures, and attempting to differentiate themselves based on price, functionality, size, weight, and after-sales service.
For example, in November 2021, Motive8 announced the launch of motive8 Refurb, a new website offering various used and refurbished gym equipment for sale. They claim to aim to sell used fitness equipment from top brands available, such as Technogym, Wattbike, Octane Fitness, Concept2, Inc., Life Fitness UK, and others. These initiatives and convenience factors expected to drive market growth during the forecast period. Busy schedules and long work hours, crowded gyms, and parking-related issues have led to an increasing number of consumers actively opting for home workouts.
Overview of the European Home Fitness Equipment Industry Source
The rise in the working population is leading many people to opt for home workouts due to the convenience and flexible timings. For example, according to the Office for National Statistics (UK), occupancy in the UK rose to 75.60% as of September 2022, compared to 75.50% in August 2022. Consequently, home fitness equipment eliminates the inconvenience of going to a gym to use the machines and is very economical in the long run. The reduced recurring costs incurred on transportation, training equipment, trainer fees, and membership dues are a crucial element driving the consumer trend toward home training equipment.
Furthermore, online fitness training, which has grown tremendously with the subsequent demand for personal trainers and their classes through online means, has played an important role. The European home fitness equipment market is highly competitive and has several local and global players operating. Some of the key market players studied are Nautilus Inc., Johnson Health Tech Co., Ltd Exigo, Ifit Health Fitness Inc and Anta Sports Products Limited. It is expected to experience significant growth during the forecast period due to the development of various marketing strategies.
Conclusion
Which rely heavily on product innovation, expansion into different countries, and partnerships with various companies to expand its product portfolio. These activities have paved the way for market players to expand their businesses and customer base. Participants in the European home fitness equipment market are anticipated to have lucrative growth opportunities in the future with the rising demand for fitness equipment, especially for home use. In November 2022, Peloton Interactive Inc.
partnered with Amazon Inc UK, to sell its fitness equipment, such as exercise bikes and other accessories, online through Amazon to boost demand in the region. In July 2022, Sprintex Trainingsgeraete GmbH launched a slatted treadmill, the Callis PRO. According to the company, the treadmill was updated with improved performance features, a new user interface, and new biofeedback data to expand its treadmill portfolio for use in motion analysis, sports, and wellness applications.
Read more: Indoor Fitness Why Treadmills Are Leading the Way
