The Impact of Smart, The common science fiction trope of artificial intelligence (AI) usurping real humans doesn’t seem to be keeping many people up late these days. On the contrary, many of us are more than happy to share our thoughts with Alexa and all her friends while we go about our day. The interesting thing is that while technology makes our lives easier and faster, it drains our patience. And the younger you are, the less time you’re comfortable waiting for service from vendors. According to statistics from SXSW Interactive, the average attention span of millennials is 12 seconds. For Gen Z, it’s eight seconds.
Online retailers, in particular, are keenly aware of the short attention span. Because of this, many merchants are working to reduce “friction points,” the obstacles that deter consumers from continuing the process of purchasing goods and services. A survey conducted by a retail analyst found that 56% of companies believed they could survive three points of friction, but other information indicates that 30% of shoppers will stop buying after two points of friction.
Eliminate the Biggest Friction Point
Like all business owners who deal directly with consumers, gym operators face friction points during the sales process, whether online or in-store. But unlike those who sell products, gyms never stop selling. Every membership renewal jeopardized by bad member experiences that can occur during regular club visits. Your retention rates require you to eliminate problems that can arise on-site. As consumers’ patience dwindles, you must be active, not passive. And this is where the “smart” gym can excel.
Some of the aspects that discourage members club cleanliness, employee behavior, parking availability, etc.—are beyond the reach of smart, cloud-connected technology. But smart machines can help eliminate a major pain point: broken equipment. In fact, machine maintenance may be the most important factor for most members, according to Michael Rucker, vice president of technology at Active Wellness. We’ve found that a significant number of members, if their favorite cardio equipment is down for maintenance, choose not to work out.
How to Solve the Problem Before Knowing you Have it
Instead of looking for an alternative, they leave the club disappointed, says Rucker. “This indicates that removing equipment from inventory has a more negative impact than most of us in the industry had thought. Knowing something isn’t working is significant. Mike Feeney, executive vice president of investment firm New Evolution Ventures, has been in the gym business since 1989. Over the years, he’s learned how crucial equipment maintenance to customer satisfaction. Equipment downtime is the most important thing for all members it’s frustrating for them, he says.
What compounds the problem, according to Feeney, that malfunctioning machines often simply neglected by members, who never inform gym management that there’s a problem, even if they don’t leave the club. They don’t have time. They just hop on another treadmill, bike, or elliptical, so automated alerts are critical to maintaining exercise time, Feeney says. That’s why smart technology that alerts club operators to malfunctioning machines with automated diagnostics can be crucial to retention efforts. Your cardio equipment inventory is the lifeblood of your club. According to the recently released 2018 IHRSA Health Club Consumer Report.
What is HIIT and why is it so Effective?
Treadmills remain the most popular piece of equipment Stair climber use is at a 27% higher; Cycling is the most popular hobby for 25-34 year olds, tied with kickboxing. This puts a huge strain on club owners to maintain equipment for a member base that has no patience for machine downtime. Automatic reports from smart technology are not only convenient, but also a form of retention insurance. But not all cloud-connected smart gyms are created equal. You need a system that works perfectly and provides real-time reports that alert you to an equipment issue before it becomes a problem for members.
The international sports equipment brand, Intenza, realized the importance of having club owners equipped with smart equipment that quickly solves repair problems. Their solution is a high-tech High-intensity interval training, or more commonly known as HIIT (High-Intensity Interval Training), is one of the most effective methods for getting into shape faster. By alternating between very short bursts of maximum effort and low-level recovery periods, it is particularly well-suited for individuals aiming to achieve maximum calorie burn, enhance cardiovascular endurance, and enhance aerobic and anaerobic capacity.
Conclusion
When you do HIIT on a treadmill, the benefits get multiplied. Treadmills, like those supplied by Salter, also allow adjustable speed and incline, making it easy to customize your workout. In this article, we will show you how to design a good HIIT treadmill workout and why a good quality treadmill like the one supplied by Salter will make a huge difference in your progress. One of the best benefits of HIIT is that it burns calories after you’ve finished your workout. This phenomenon, called the afterburn effect or excessive post-exercise oxygen consumption (EPOC), is much more pronounced with high-intensity exercise.
You can achieve a better benefit by performing just 20-30 minutes of HIIT on a treadmill than by performing an hour of low-intensity cardio. Running on a home treadmill allows you to bypass the obstacles of time, traffic, and rough ground that you would encounter if you were to run outside. New treadmills, like those in the Salter range, also have inbuilt cushioning technology that minimizes the impact on your joints, so injury is less likely. One of the greatest benefits of performing HIIT on a treadmill is that you can tailor your exercise based on your fitness level.
Read more: Google Ads Tips for Treadmill Businesses
